The Tunisian Esports Federation recently took part in a special experiential event centered around a custom Fortnite map, created to celebrate the launch of BYD’s new 100% electric vehicle.

The event offered an innovative blend of esports and automotive technology, allowing participants to explore the vehicle and its features through an interactive Fortnite experience. This initiative highlighted how gaming platforms can be used as powerful tools for brand engagement and digital innovation.
 

Our presence at this event aimed to test and evaluate the overall experience, from gameplay design to user interaction, as part of our ongoing efforts to stay aligned with emerging trends in esports, virtual experiences, and gamified marketing.

The Tunisian Esports Federation continues to support and explore innovative collaborations that connect esports with technology, creativity, and new industries.